High-impact sentinel events can have lasting effects on individuals and organizations. The medical transport community is not immune to such crises and leaders are being called upon to respond with little to no prior experience and limited resources.

The LIFT Institute was developed to equip leaders with the essential tools, knowledge, and support needed to effectively manage sentinel events, minimizing harm while maximizing organizational learning. The program addresses key elements across the full spectrum of crisis leadership, from risk mitigation and preparation to response and recovery.

Since its inception, LIFT has grown beyond a certification program, evolving into a robust ecosystem of support for leaders and teams facing the most challenging and dynamic situations.

Building on this foundation, AAMS is proud to introduce LIFT365, a comprehensive collection of specialized resources developed to further support leaders and teams in their response to sentinel events.

Below is an overview of the current components of LIFT365, with additional offerings in development.

Leadership Incident Fortification Training (LIFT) Institute

A week-long immersive training experience hosted at the Oglebay National Training Center, designed to build crisis leadership skills and elevate operational resilience.

• The program includes a dynamic blend of instructional learning, expert panel discussions, interactive roundtables, real-world simulations, and a capstone project.
• Participants who successfully complete the program earn the LIFT-C credential.
• Open to both AAMS and non-AAMS members; discounted registration is available for AAMS members.

Sentinel Event Support Coaching
When a sentinel event occurs, LIFT faculty and other appropriately trained volunteers are available to provide direct crisis coaching and support, drawing from their extensive experience and expertise.

Services may include but not limited:

• Virtual Incident Response support
• Recurring scheduled team coaching calls (tailored cadence to organizational needs)
• Resource sharing with a focus on just-in-time guidance

This service is available to AAMS members at no additional cost. Contact Jana Williams at jwilliams@aams.org for more information and to access support.

Resource Toolbox
A curated repository of practical crisis management resources developed by leaders with firsthand experience navigating sentinel events that are dynamic and growing.

This easy-to-access repository is designed to provide actionable support during critical incidents.

Resources include:

• Sentinel Events ICS Leaders Guide
• Suicide Support Resources (not to be mistaken for or replace 988-type resources)
• Tributes Planning Template
• Talking Points
• Return to Service Guidelines

The toolbox is available at no cost to AAMS members. Contact Erica Klein at eklein@aams.org to get access today.